Holidu
Forme were able to move with the search; which evolved drastically (based on our own parameters over time). They introduced a robust process - identifying with us A1 (top top) candidates and we met with over 8 - they had access to high quality, unreachable by our own network. Our weekly calls and WhatsApp group helped us exchange quick feedback. Very happy with our hire and will continue to work with Forme Partners.
Holidu, Johannes Siebers, Co-Founder
Holidu, a fast-scaling traveltech company with both B2C and B2B revenue streams, partnered with Forme to appoint a Chief Marketing Officer to drive its next phase of growth. With ambitious expansion plans and a strong culture of operational excellence, the business needed a commercially-minded marketing leader with the strategic range and GM potential to scale impact across the funnel.
The brief required a data-driven operator who could balance performance marketing, customer experience, and cross-functional collaboration with product and commercial teams. Experience in marketplaces, e-commerce, or tech-enabled consumer platforms was essential, along with a track record of leading high-performing, analytically-focused teams.
Forme focused on hands-on, growth-oriented leaders with sharp commercial instincts and a deep understanding of how to align marketing with broader business goals. The appointed CMO brought the strategic clarity, executional strength, and leadership capability needed to elevate Holidu’s global marketing performance.